There’s a famous scene in American Psycho when Patrick Bateman and his colleagues compare business cards. The scene is humorous because business cards are seen as old fashioned in the digital age, but the truth of the matter is that a good one can still make a brand or client memorable. The Kokopelli hostel in Peru recently embedded its business cards with altitude sickness-curing medicine to help backpackers remember it’s name. Now the Russian arm of Greenpeace has created EcoCard, a business card that’s getting more people to use public transport by combining contact details with free train rides. READ MORE…
Cannabis study provides insight into how to treat serious mental disorders.
WHO´S FOLLOWING ME? ARE U? YES, U, THE ONE WITH THE…
MUY PRONTO en GUAYAQUIL
“Lo que no ha pasado a mediodía puede pasar por la noche.” -Borgia
In case you missed it earlier, here’s this week’s video!
This week I asked a question I suspect not many people ask: Why is your brain in your head? You know, instead of elsewhere, tucked away safe and warm down with all your other guts?
The answer lies a few hundred million years back on your evolutionary tree, thanks to a family of genes that you share with everything from fruit flies to foxes to fish.
The awesome papercraft sequences were done by Vanessa from BrainCraft. I make an appearance in her video this week, where I help explain how your brain grew from just a few cells into the biological wonder that’s currently allowing you to read this post. I can’t get enough of this GIF from her vid:
Watch the BrainCraft video below:
Why the brain is in your head?
"El marketing se aprende en un día" decía Kotler… imaginen lo que se puede aprender en una noche !